Ep 35: low ticket offers and thinking critically about your business
Business overwhelm is a real concern. Hearing different perspectives from different people who all have unique points of view, experiences, and business models can cause even experienced business owners to pause (or freeze?!) Liz and I take on the idea that low ticket offers aren’t the way to scale a business. We talk through how to think critically about the information overwhelm
Liz’s Bio
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from.
In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.
She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and her
Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe.
Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia.
Connect with Liz
*episode notes contain affiliate links
Episode Transcript
Becca 0:05
Welcome to Probably Bothered the podcast that cuts through online business man's so that you can redefine your version of success. Because I believe if you aren't a little bit bothered, you probably aren't paying attention.
Have you ever had the experience where you walked into a conversation thinking you were going to talk about one thing, but ended up in a totally different place. And it was the best conversation ever. Because that is the conversation that I had today with Liz Wilcox. She is an email marketing Maven, my word, not hers. But I'm gonna say that she'll agree. And I thought we were going to talk about email marketing today.
What we ended up talking about was the benefits of having a business built on low ticket products, and how you can think differently and critically about your business to create a model that works for you. So if that sounds interesting to you, and believe me, it's an interesting conversation, then jump in, because we're getting started.
Today's conversation is, I think it'd be pretty unique because we are talking to Liz Wilcox, and she is an expert in newsletters and email marketing. But she doesn't really actually work with people one on one. So there's a really interesting spin to her business. And we're gonna dive in and talk all about it. So first of all, Liz, welcome to Probably Bothered,
Liz Wilcox 1:47
Becca, I'm so stoked to be here. You guys can't see Becca, but she looks adorable in these like, double braids glasses, and she's just looking fly today. So I just wanted to pop that in there. I'm really excited.
Becca 2:02
Let's go. Oh my gosh, I'm just trying to have like cute little waves later on.
Liz Wilcox 2:07
It's I'm sure it's you have cute little braids right now. So it's working for you, I believe I believe in the waves
Becca 2:12
Oh my gosh, thank you so much. So let's let's dive right in to this idea of how you have structured your business. Because uh, from from the beginning of me having a business I was told, it's so much easier to work with people one on one. So high ticket offers, keep upping your prices, just because you can. But you've taken the opposite approach. So I'd love to hear a little bit about your mindset and why you've gone the way that you've gone.
Liz Wilcox 2:43
Yeah, well, let's just get into the bothered part. So much easier to what easier to make quick cash, yes, 100%. If you need money, right now, go and get yourself, you know, a client like that is hands down. 100% The easiest way to make quick cash.
But if you are a long term thinker like me, where I'm I'm not just in business to make money, I'm in business to build a business, like I want long term gains, and I want to use, like use my business as my creative outlet and make money and make, you know, no shame, I want to make tons of money, then the service based business unless you go to the agency model caps out at some point, like you only have so much time in the day.
And you know, sure you can charge copious amounts of cash. But even that caps out, right, like, no one's gonna pay $100,000 for a VIP day, you know, unless you are like Jeff Bezos or something, right.
But when I, when I look at businesses, and I really study them, I kind of geek out on it, you know, what businesses are in the Fortune 500 They're not service based businesses, they're not agencies, they sell products that you know, and even, you know, physical or digital, like they are selling products, they are not service based.
So yes, like, if you are listening, and you're, you're a beginner, yes, I 100% recommend going out and getting a service. So when I my very first business was an RV travel blog, and bloggers don't tend to have services. And so I really struggled you know, when I saw Oh, I made $150,000 in 18 months or what I'm like, how, you know, little me like trying to get trying to get on media vine.
And so when I when I started in the email marketing what you see today, I did have services, I knew that I needed quick cash. And so I told myself, you know, Liz, let's give you let's give you two yours, you're going to do the service stuff, I was an email copywriter, and, you know, use that money to kind of, you know, feed yourself, I support two households, use that money to feed yourself, you know, put a roof over your head, et cetera, et cetera. But the real business, the real long term cash flow comes from the products.
And because I was a blogger, like, I did come at that with a sort of like, I don't know, mindset privilege, like I knew I could sell digital products, I had done it in my, in my blog. And I knew that email marketing was going to be more lucrative than RV travel. And so I always set aside time to build that product based side of things to build my email list to come up with products and live trainings and a membership, all while doing the services.
And just to spoiler alert, after two years, I was able to retire my services. And I only could do that with the help of a bookkeeper who basically hid my money from me, I said, I only need X amount of dollars, anything plus x, like please just put in a savings account. And so I was able to save up an entire year salary, that's what made me feel safe. You know, because like I said, I was supporting two households, like I needed to save quite a bit of money that's called a runway, so that I could retire my services, that at the time of this recording, that was about eight months ago, and I haven't had to touch any of that money, my business, the product side is still growing at a rate that pays me just fine. And I've been able to get myself a raise even it's been awesome.
Becca 6:47
That is pretty incredible. So I want to dive into some misconceptions. We'll call them misconceptions about product-based businesses. Because in addition to this whole, like, it's easier to sell one thing to one person than it is to sell, you know, one thing to 100 people idea. Have you heard that? Sure, yeah.
So the other thing that you hear a lot about product based businesses is that the profit margin just isn't there. Because you always have to add people to your funnel. And then most the way most people will do that is through ads, which eat into your profit margin. So I'd love to hear a little bit about how you were able to kind of work through those different ideas and how you've shaped your business and your funnel. And I'm guessing email marketing has something to do with that.
Liz Wilcox 7:39
Yeah. So I saw something on Instagram one time where it was talking about selling low cost products is a privilege. And at first I was like, Yeah, then it was like, What the heck is this lady talking about? Because she was saying to Becca’s point about, you know, you could sell one package for $7,000 to one person, or you would have to sell, you know, $170 products for the same? I don't know if the math is right on that, but you get what I'm saying?
And at first, that seems like oh, yeah, that makes sense, right. But it takes a long time to really build up to, you know, a $7,000 package. Like, you have to learn a lot of skills first, just like it takes quite a bit of time to you know, find those 70 people or 700 people, whatever the math is. And in my head, it takes about the same amount.
Also, I think that the the model, what Becca said is spot on, like you do it with ads, so ads cost money, and most of us starting out have a lot more time than we have money. Right. I know, I still don't do ads. I'm six years into my business. I've dabbled, you know, and by dabbled. I mean, one day, and then I freak out. And I'm like, Yeah, I'll just get up at five. Yeah, that goes rising. And I'm like, No, I just Zuckerberg, you know, hashtag respect, but you have too much money. I you know, I don't I need to keep my money.
And so I argued on the Instagram page a little that I think the business model is just wrong. The way you're finding leads is too expensive. And I find leads, you know, I'm on this podcast, right? Hopefully, you're listening. You're like, oh, yeah, like this lady. You get on my email list later, right? Or you follow me on Instagram, eventually, you know, you become a customer somehow. Right?
And so for me again, I felt like I have more time than money. I still feel that way. And so I'm willing to put in a little extra work instead of like trying to figure out Facebook look at ads, which can take you months, and then they change the game on you. Right? It's, to me, it's the same amount of time, money energy, like resources.
And so I argued on, you know, and I argued I just mean, you know, I said a different, I countered with, like, I think the way that you're getting leads is just too expensive. So you, you know, and this is the general you, you know, you can't afford to not charge but I can because I'm all my leads are organic, right and organic leads, you can Google it are more likely to spend money with you than a cold lead off of Facebook, or Google or whatever. Not saying it's impossible. Obviously, people have multimillion dollars run from AD or businesses run from ads. I'm not saying that it's impossible. It's definitely not.
But you know, there's a lot of newbies, you know, I'm pointing to myself, I'm like, I don't have any money for ads, you know, and I don't have time to play with ads, and I don't have money to play with ads. Don't tell me Oh, just run an ad 100 bucks a day for 30 days. Oh my gosh, that's like two times my rent is thinking about it.
Like, it's just, to me, it's that's the privilege, the privilege to tell me to just do that. I grew up really poor. And, you know, I support myself, I'm a single mom, I, I pay for my mother, my mother in her household. And it's like, I don't just have, you know, a couple $100 a day. So but I do have time to meet people like Becca and get on podcasts. And suddenly, you know, you get on a podcast or you know, you do a guest blog, you connect with people you do list swaps, you know, like freebie swamps, things like that. And that's real connections, right? Like, Becca and I are hanging out. Maybe we go to a conference together like it's buds into this, like beautiful partnership, right? Like, you can't get that with a Facebook ad. And now I'm rambling. So I'm gonna live. And I'm gonna drink some water.
Becca 12:11
Well, so first of all, can you tell everyone what a list swap is? Because I feel like that's something that you hear about often.
Liz Wilcox 12:20
Yeah, so I don't mean like I misspoke. I meant freebie swaps. So basically, if Becca has a freebie on her website, and often, you know, ethical bribe, whatever you call it. Lead Magnet is the other word I was looking for something like that.
I tell her, Okay, I'm going to share your lead magnet with my email list. And on that same day, or whatever, you share mine. And so you write up an email or social media post. And you know, oh my gosh, meet my friend Liz, here's her freebie. I think you should have it for XYZ reasons. Right? Whatever the email wants to say. And I do the exact same thing. Oh my gosh, I was on Becca's podcast. She's so amazing. You know, this is what she has to offer. I'm really I just signed up for it. I really want you to have it too.
Right. So it's, you know, we're swapping basically newsletters for the day, right. And we can get some signups from that I got I did this with an affiliate a couple, I think a couple of weeks ago, and I got something like 400 signups and she got something like 600. So my email list is about 5000. So that's how much I sent to her. I don't know her email list. I think her email list is bigger than mine.
But if you're just starting out, I used to do this in my travel blog days all the time, especially if your business-to-consumer if you're not like Becca and I and you're like, all this advice just seems very like B to B to B to B to B This works great with business to consumers because especially content creators because people like as I'll just give the RV travel.
If they are subscribed to me they're likely subscribed to 10 other YouTube channels and you know they're like obsessed with it, right? They want to know everything. And so they're signing up for freebies left and right right. So this works super well if your business to consumers especially.
Becca 14:26
Yeah, I love that. So the other thing that I think is important as you're telling your story is would you be comfortable sharing what is the highest price offer that you have on your website right now?
Liz Wilcox 14:40
Yeah, so the highest-priced thing I have on my website right now is $500. And I literally just told my assistant this morning that I was going to take it off because I just don't want to do them anymore. I sold one at random and so I was working on it this morning is called the insync inbox. And I'm very 90s themed in sync in the background.
So it's basically an email audit where I go into your email service provider. And I tell you all the things you're doing great, all the things that you could improve on, and give you a couple of bonuses, you know, depending on what I see inside. But that's the highest ticket right now. And even that's relatively inexpensive. Most of my peers charge between $1500-3,000. for that.
It's, it's not something that I promote very often. But it is there to buy, I used to have my services, those would range anywhere from a couple $100 to, you know, $2,000 projects 5000 and above. But I just found that, you know, the advice of like, Oh, if you charge more, you'll actually like the client will be better. I actually found that to be the opposite. Not that they weren't a good client, but I just didn't care about their business. And for me, I just learned through doing, that I really wanted to work with people that were still excited about their business, they weren't trying to optimize it, they were just trying to get it going.
And so I actually ended up low it were my first project that I ever had was $7,000, I ended up just putting things on my site like products, where you could just buy directly fill out a survey, and I could just write it without ever even getting on a call with you. And I found most of the people that purchased, were just so excited to get something from me, they were like, Oh my gosh, you know, I never would have been able to afford a copywriter that made me feel good and get excited about the work.
And when you're a service provider, if you've been doing it long enough, you realize at some point you kind of plateau with your interest. And so that was you know, a benefit, an unknown benefit of lowering my prices was I got excited about doing it. Again, I was working with people that were excited about their brands, either doing a pivot, or just starting to make money. And those people for me, were really exciting to work with, it's not for everyone, of course, you know, anytime I do a presentation, if I haven't said this yet, like take everything, filter it through your personality.
You know, if you've seen Liz Wilcox online, you know, like, Whoa, she's a, she's a certain kind of person. I think Becca even said, This is gonna be really unique. So filter it through your personality, your capability, your preferences, your capacity for work, not everyone has as much energy as me. And so when I lowered my prices, I sold a lot more I was working like wild, if you don't have you know, if you tend to not have a lot of energy, or you're a stay-at-home mom, probably stick with a higher price point. So you have less customers. So definitely filter it through that. Yeah, yeah, I hope that makes sense. It does.
Becca 18:05
And it's so important to think about the way you like to work. And I feel like there are so many conversations about, you know, like serving your customer. And the customer's always right, and all of these things, but there's a process to business. And I found the same thing in my web design business, which is obviously very much a service-based business.
You love working with the people who are so excited about their business. And so for me, I also started with and I still work with people who are at the beginning of their business, in my web design side of things. And the thing is like their enthusiasm is so exciting. It's so contagious, and it rubs off on you.
So even when you get to that point, because this is another conversation that we need to have that I don't think we often have is there's a level of burnout, right? When it comes to service-based businesses, there's a level of like, I've done this before. And I've been doing this for so long. And you know, you do get to that point where you're like, oh, it's the same thing again, and again and again.
So that's another conversation that we need to have. But the thing that always makes it better for me and I have a better experience as a business owner is when the person that I'm helping is so excited for the thing that we're working on together, because then I feel that excitement and I feel so much better about the project.
So I love that you put it in that perspective of how you like to work and what's best for you. But then also use that to like shape how you changed your business over time, because the products that you've created are focusing specifically on that group of people that a lot of times were told, like, they don't have a lot of money. They don't have time for this that won't scale. But like Who Who cares if you can serve them in a way that works for you and that works for them. and everybody gets value out of it, then why aren't we looking at those audiences in a different way?
Liz Wilcox 20:07
Yeah, and I love what you said about, quote-unquote, that won't scale. I think not every business is meant to scale. Right? Every, you know, there are agencies out there that you know, the more business that they get, the more employees they have to hire. And that is fine.
If you don't, if you like working with clients, and you like that one-on-one, continue with that I had a point in my business, I think it was, you know, two months before I retired my client work, where I was like I said, you know, I was getting so many customers, I had this point of, do I stick with my original plan of only doing this for two years? Or do I turn this into an agency? And, you know, let that run and you know, then I can work on this other side, the digital product side, excuse me. And I had, you know, I had that crossroads.
And I thought, again, going back to what do I want? What does Liz Wilcox want? And I said, No, I really don't want to, you know, quote, unquote, scale to the agency model, I just want to focus on this digital product side. So I can actually scale that. Because even though most of my products are, you know, they hover between, you know, nine and 100 bucks. That's very scalable. There are a lot of beginners out there.
And so, and I, and I love just like Becca said, there's so much enthusiasm, it rubs off, even though I'm doing the hard work of learning what scaling actually means, this year, you know, I'm six years into business. And I'm, you know, having to, I always say I'm a two-step check, if it takes three steps, I'm out, I'm having to do, I'm having to do that third step this year to really learn how to scale.
But I'm sorry, I lost my train of thought. But that's what I wanted to do. Right? It's very scalable. And it's, I love it. And I love working with these types of people. And we can kind of go into I know, your original question was like, Liz, are you actually making money off of this? Or how do I make money off of that? But the answer is, yes. Like, I actually am making money off $9 products, I mean, look at Dollar Tree, they make money, and they have physical employees and physical goods and actual shipping costs, and they somehow make money. That's a scalable model, even with physical products.
So that's, that's another thing that bothers me is like, how, how are people not making as much profit when we have digital products? And I'm looking at like, Walmart, Dollar Tree, you know, other things that have nothing but physical goods, and they’re, you know, fortune 500? Like, how is that not me? I'm selling something digital. Right. So that's another, you know, point that came into my head and how I've been able to like, really build my business. Profit forward, if that makes sense.
Becca 23:17
Yeah. So I'm going to ask what I think is probably going to be a difficult question. And because I have been asked this and not been sure how to answer it. But I feel like we are people, you and I, I'm classifying you, you can tell me if you think that I'm wrong, that think very differently than most.
And I've been asked a lot of times, like, how do I learn to think like you or how do you come to these conclusions so easily? And so in a world where there is all of this advice of like the masses saying the opposite thing? How do you How did you come to these conclusions and decide to shape your business in this way? And if people want to start thinking a little bit more, I'm going to say, quote, unquote, differently, more like you. What would be your advice for a starting point?
Liz Wilcox 24:12
Yeah, well, first, I'm so flattered, thank you. I think when especially as a beginner, you know, you're listening to this, maybe, you know, you're six months and even two years in, you know, maybe you've made some money, maybe you haven't, it's really overwhelming and everyone is sort of, I mean, you're listening to this podcast right now. I'm trying to tell you what to do, right?
Everything is so overwhelming, and so it can cause us to just kind of go into this autopilot. Oh, Liz said this, I've got to do this, you know, Aleta, you know, I heard her on a podcast, blah, blah, blah. I've got to try that. And I've got to be on social media. And you know, this email marketing chick was really cool. I'm gonna try to do that too. And oh, my gosh, tiktok just unrolled the new feature, I better go on there before it's too late. And it can be really overwhelming. so overwhelming that you can't think critically for yourself.
You can't even though I just said, Oh, filter this through blah, blah, blah. When you're overwhelmed, it's nearly impossible to think critically for yourself to filter any of the information. So my advice is to actually stop listening to so much pick one person, okay, I'm only going to listen to Probably Bothered, right? I'm only going to focus on my social media, I'm going to you know, I really like Liz. But you know, I'm really trying to grow my Instagram right now. So that's all I'm gonna pay attention to. Of course, I hope it's email instead, and you disregard everything else.
But that's what I had to do. When I started my business, my then-husband was in the military, I had a two-year-old, and I was living in 400 square feet. I didn't even have the internet at my home, I was living in a campground, okay, if you've ever been in the woods, you can imagine what kind of internet was going on there. Okay, I was having to drive to the library and laundromats like hanging out and Lowe's parking lots, like I really only had time to consume so much information, right?
Like, you are a creator, not a consumer. So spend much more time creating rather than consuming, you know, confidence doesn't come from sitting around thinking and learning. Confidence comes from action, right? So you take action, you get confident, you can start, you know, really discerning for yourself. Oh, yeah, I really liked that advice. Oh, no, that's not for me, or that's for me, but not right now.
Because, you know, I have three kids at home. And it's summertime. So I'm just gonna shelve that for after Halloween or whatever, right? And so just really trying to have, I call it like a low inflammation diet where you just pick one person to listen to, or one activity, right? Like, if you want to learn about email, like, Oh, I heard about Liz, or Oh, um, I'm signed up for all these email things, because email is the only thing I'm focusing on right now. Right? And that's what I had to do.
And I realized it was actually like, the ignorance was actually kind of really played out in my favor where I was able to really use discernment, say, Oh, yes, that's for me, oh, no, I'm not going to buy that, you know, oh, I'm not going to go down that rabbit hole. Because, you know, my main focus is this. And so being able to just kind of box yourself in really helps you able to when Becca says, think differently. For me, it's thinking critically, it's thinking about, like, what is actually my bottom line? What do I actually care about? And if, if you know, what I'm looking at, doesn't fit into that box, it doesn't come into the box, right? I hope that makes sense for people.
Becca 28:02
Oh, it absolutely does. I feel like there, there are three things that came up for me when you were talking, and I'm gonna see if my brain remembers all of them. Now that I've said that there were three. The first one was that the amount of information that you take in matters, but also for me, the times where I have leaped forward in my thinking, were the times where I gave myself that break to say, like, Okay, I learned all of this stuff. I'm going to stop consuming now. And I'm gonna see what I think about it all. So that's number one.
Number two was the recognition that just because I heard somebody's story didn't mean they were telling me what to do. And like, that's the thing I hope, especially to you, listeners, that that comes across here. We have great conversations on these show. We hear a lot of different stories, a lot of different perspectives and approaches and mindsets to business. But that is all that it is. It isn't for me to say like, you need to do this in your business or listen to this episode, and then go do that, like, Sure, they're great nuggets of information. And if they help you and something resonates with you, and you want to try it, that's wonderful. But sometimes it just is helpful to hear the story and recognize there's someone doing this different. And maybe I log that in my brain for the future, and realize, like, I could change something or do something in the future, but I don't have to act on every single thing that I've heard. So that was amazing to hear.
And then what was the third one? Oh, every single thing that you talked about when you kind of summarised at the end, you were asking yourself questions. And that's something that I feel like we don't do often enough is take a step back and say, What do I want? What should not what should What do I want my life to look like? What do I want my business to feel like how do I want to operate each day and Is this makes sense to me? Or does it not?
And taking the time to ask yourself questions proactively means that you're going to your brain will automatically fill in those answers. You know, if you phrase something in the form of a question, your brain is gonna be like, Oh, yes, because of XY and Z, or no, because of whatever points you come up with. So those were the three things that really stood out. And I feel like you just gave us an actionable plan for critical thinking and I love that.
Liz Wilcox 30:29
Yeah, wow, y'all, you need to pause this and go give back a five-star rating. I'm not even joking. Like, I love what you just said about point number two, like just because I'm telling you what I did doesn't mean I'm telling you what to do.
Like, I don't know, pauses, write that down, put it on a sticky note in front of your computer. Like if you're one to like, listen to a lot of podcasts and you know, follow a lot of accounts like that. Oh, wow. That's such great advice. I'm so fired up right now. That's, I'm like, that's, that's like, throwing so many things around in my brain. I'm like, everyone needs to hear that message.
Becca 31:10
Well, that's exactly how I felt when you said you are not a consumer, you are a creator. So create more than you consume.
Liz Wilcox 31:18
Yes, amen. Let's add some applause to that.
Becca 31:23
Lots of Microsoft quotes going. I'm, I'm trying to think if there's anything that we need to circle back with because this is typically the time where I would ask what bothers you, but I feel like we've covered that with a few different things. So I guess we'll, we'll pause and say, Is there anything that we haven't covered, that bothers you that you want to see changed in this space?
Liz Wilcox 31:47
Yeah, I think maybe just a, like, stop spending so much dang money in the beginning, you know, like, like, we just said, you know, take more action, and something that really bothers me, honestly, is beginners that buy, you know, these large courses and get really overwhelmed.
Yeah, I'm, I have, I would say my biz bestie, someone I was, you know, started an accountability group, like three months into my blog, she had much more disposable income than me, she was, you know, 15 years older, you know, had a pension, you know, things like that, and I just saw her buying things over and over. And, you know, and this is no shade, almost everyone, if I would have had money to do it, I probably would have done it too. But the fact is, I just really did not have any extra cash flow. You know, we were living on like a peanut butter and ramen diet, okay, like, I barely had enough money to host my website, when I started.
And that just really bothers me that people that you feel like you have to have this program, again, you don't have to have the program, you all the beginner stuff, you can pretty much Google and if you filter that through your, you know if you're critically thinking about it, you can discern for yourself what to do, and it's not like a bother, like, oh, it's more like, you know, I want to like shake your shoulders and like, Sister wake up, I love you, you can do this, like, I want you to have that confidence.
And so I want you to just, you know, take more action, and, you know, find the people instead of, oh, this person is really big, they must know what they're talking about, you know, jump, let me jump on this bandwagon. You know, find the expert, quote, unquote, that really resonates with you that, you know, like, oh, I can really, I feel really good about this person, and only buy what you can afford. And really look at your numbers. And you know, even if you are working off your personal bank account right now really, you know, taking a look like is this, is this worth the money? Is this worth the risk? Am I going to get an ROI and really thinking about that, instead of just spending?
I wish more people did that. I feel like there would be less burnout, less people quitting, and saying this isn't working for me. I've lost a lot of money. Like we live in an amazing age right now where you can learn you can start a business for almost nothing. And you can build that business for almost nothing.
Looking for other resources outside of Facebook ads outside of courses, and things like that. And I'm not saying don't ever buy anything, obviously, I got things to sell. But looking for, you know, Reese's, with resources within your means first, and really just putting in work before trying to oh, I've gotta have this 10 Step program or whatever, like you don't buy a roller rink if you're just learning to skate, right? Like you're not ready to build the building yet. You know, you just, you know, you get that you get the skates first, right? That's a terrible analogy, but you get what I'm saying. I hope I hope I'm making sense. I'm going to trail off now.
Becca 35:19
Okay. So I, rose? Raised? I can speak English, I raised my hand when Liz was talking because I had that experience. And I've talked about that a few times on the show of, you know, feeling like I had to buy all the courses and then feeling like none of them worked. But in reality, I think I was just so overwhelmed with information that I wasn't actually implementing any of it.
So what I would say is, there were programs that I invested in that were incredible. And the difference that I realized after the fact is that they were programs or products that were entirely actionable. So those couple of programs are the ones that helped me write the entire website that helped me set up every single system in my business that I still use three years in.
So those are the kinds of things that if I were doing it again, I would invest in the actionable programs, and leave all of the rest, because the rest is the stuff that like, okay, and maybe I could have figured out how to write my entire website without a program. That's very, very true. But for me, it was worth the time and the money because I started as a side hustle.
So I needed to figure out how to do things quickly and have all the information there that I needed at that time for certain things. But yes, there were so many programs that I invested in, that just didn't turn out the way that I thought or with the promises that were given at the time. And the lesson that I took away was, I could have figured all of this out, if I would have spent the time, if I would have used my resources, aka the internet. There were things that I 100% could have figured out and could have probably done faster and simpler if I haven't been listening just so many voices at the time. So yeah, what you
Liz Wilcox 37:13
just said at the end there, so many voices at a time goes back to just even if you're just buying one course at a time, like making that commitment to yourself, like this is my box, I just bought this thing.
I'm not going to buy anything else, until I've finished this, like give yourself the gift of finish. Like everybody can start something, but not everyone can finish it right.
And that's that's something I was talking about earlier. Like I'm learning how to scale right now. Like I started this membership, in February 2021. You know, about 15 months later, I've got 1500 people, and I'm learning how to scale it like this is not a done project yet. That's why I haven't you know, I have a million projects on the back burner. I have a million courses I want to buy but the course that I bought is to help me scale. And it was a six-month program. The six months just ended. And guess what I'm going to re-up because I'm not done yet. I'm only halfway through like, and you know, what I thought would take six months is actually taking me probably more like 12.
And so I'm re-upping and there's another course there's another person I want to learn from. But right now, like I need to finish what I started and I still need to build out systems. And I can't learn about how to repurpose content until I learned how to build this thing says and so just picking that one again that one thing that one course. And like Becca said, Okay, I need to build my website. That's what I'm going to learn. That's what I'm going to invest in. Okay, I built my website. Now I'm gonna go to this next thing, right, I need to learn how to build an email list. Okay, I'm gonna learn that just one thing at a time, baby, it's gonna be so much easier. I know you love yourself, and be gentle with yourself just one thing at a time. Slow growth is just that it's still growth.
Becca 39:12
That is the perfect quote to end on. So I'm not gonna say anything else other than to say, if you would like to, you know, tell everyone where they can find you online and maybe a little bit about your membership. That would be awesome.
Liz Wilcox 39:26
Yeah, sure. Thanks for asking. So of course, I'm an email marketer, I want you to join my email list. See if email is going to be your next thing. So you can go directly to lizwilcox.com. There's a hot pink button in the top right hand corner you cannot miss it. It says free email swipes. So if you're wondering what the heck to do with email marketing, you can get an entire welcome sequence already written for you you can take and make it your own. You get three newsletter samples so you can actually see how to get people to click how to get people to reply how to get get people to buy from your weekly newsletter. And if that's not enough, you also get 52 subject lines, so you never have to write from scratch. So that's completely for free. Lizwilcox.com, hot pink button.
If you're interested in like, What the heck is this membership? How the heck does she have 1500 people, you can click a you can go to Lizwilcox.com, click the DIY products button. And that's going to take you right to the membership. And the membership is really we didn't talk much about it. But it's a template-based membership. It's super simple. Every single week, I send you a newsletter that you can take and make your own. It comes with a video walkthrough of why the heck you would want to send an email like this and how it's going to actually help you make sales in the long run. And yeah, if you want to check that out, it's $9 really low cost, low risk.
If email is definitely something you want to, you know get going, you know, for the rest of the year, I highly recommend checking out. If nothing else, get that freebie, see what email is all about, and hit reply on any of my emails with any questions from the episode. I'd love to hear from you.
Becca 41:11
Awesome. Well, thank you, Liz, for coming and sharing your expertise and your thought process. I learned so much from you. And I'm sure that our listeners did too.
Liz Wilcox 41:21
Yeah, thank you so much. And thank you for listening.
Becca 41:24
So many incredible mic drop moments from this conversation. But the two that stood out to me the most was when Liz said you are a creator, not a consumer. And I think that that is something that we take for granted sometimes because it is so easy in this world to just continually consume what is put in front of you, but think of yourself through the lens of a creator. Now I'm not talking about influencers or Tik Tok, or just what are you creating? What ideas are you creating in your business, it just changes your frame of reference.
So that thought and when she said Give yourself the gift of finishing what you've started, I often think about wanting to slow down in my life and in my business. But I am constantly somebody who has new ideas and new thoughts and new things that I want to try. And I don't often give myself the gift of finishing what I have started. So that is my promise to me this week.
Anyway, Liz had so many gems and I truly enjoyed this conversation. I hope that you all did too. Of course, go and check out her website, it will be linked in the Episode Notes and join her email list and I'm not gonna lie I already signed up for her membership because I definitely need to get on top of my emails.
Alright, thank you so much for listening to this episode. As always, if you resonated with this conversation, if you would like to pass it along to a friend, I would be endlessly grateful. And if you want to subscribe or leave a review as well. That would make my day it would make my week if we're being honest. Until next week, this was Probably Bothered
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