Simplifying Conversion Copywriting

I was shocked when I started my business and realized that in addition to being a website designer (3 years ago) or a coach (today) I had to be an expert in marketing. And there are many different parts to marketing… enter Ashleigh. She breaks down the difference between content writing and conversion copywriting in today’s episode and she basically hands over her method for getting copy right, every time. Jump in to hear what she has to say

Ashleigh’s Bio

As a conversion copywriter, Ashleigh helps high-performing, ambitious business owners grow their lists, expand their impact, and convert their prospects into customers. Writing copy for high-impact launches, funnels for Carol Cox, Natalie Sisson, Lifehack Tribe, and being on the list of Selena Soo's select chosen copywriters has given her the edge when it comes to ROI. She has a proven, solid framework that she uses to make sure that every single word is performing at its peak to make you top dollar. She lives in London with her husband, dog, and cat, and works with clients all over the world.

Connect with Ashleigh

@thestoryteamldn
Linkedin: Ashleigh Rennie
www.thestoryteam.org/

Episode Transcript

Becca 0:05

Welcome to Probably Bothered the podcast that cuts through online business man's so that you can redefine your version of success. Because I believe if you aren't a little bit bothered, you probably aren't paying attention.

Are you surprised when you started your business and realise that as much as you had to be an expert in the thing that you were offering, you also had to be an expert in marketing. I know that I was. And one of the things that took me a while to grasp was the difference between marketing for content or writing for content and writing for copywriting.

Today's guest Ashleigh Rennie is going to tell us all of that and more we walk through the difference between content writing and conversion copywriting, and also why copywriting isn't as complicated as you might think. I'll let you know she's dropping strategies, so y'all are gonna want to stick around and find out more, we have a really special guest today on Probably Bothered.

And this is so fitting for the conversations that I have been having this week, because it is going to be an episode all about copywriting. And copywriting is so integral to what we do as business owners. And the one thing that I didn't know, when I started my business was that as much as I was a coach, I was also a marketer. And coming to terms with that has been a really interesting conversation in my own head.

So I'm super excited to introduce Ashleigh, who is our professional copywriter for the hour is going to tell us all of the things that we need to know and consider to have amazing coffee. So welcome to probably bothered, Ashleigh,

Ashleigh Rennie 1:58

Thank you so much for having me, I'm totally thrilled to be here.

Becca 2:02

I just like I was saying, I really want to dig into this idea of because I know obviously you work with entrepreneurs who can outsource, copy. And that's a really amazing thing. But I want to take it back a few steps. Because one of the things I've always noticed on podcasts is that we talk about business from the standpoint of where we're at.

And I'd like to make sure we hit the whole gamut of new business owners through experienced or do we want to use that word, business owners who have been in it for a while? Exactly, yeah. So the one thing that I think I struggled with the most at the start of my business was realizing as much as I started a business to do the thing I was great at, I also had to become a professional marketer. Yeah, and that was a really big struggle for me.

So I would love to hear kind of your take on how newer business owners or people who aren't at the point of outsourcing yet can do justice to the copy that they need to continuously produce.

Ashleigh Rennie 3:09

That's a really interesting point. And I think I had the same experience as you when I started my business is that, so I'm a copywriter, and I love writing copy. And that's my zone of genius. And I'm very good at it. But I, I was really not great at marketing myself. And I'm a copywriter. So I sort of had to I had to realize that, oh, wow, this is a business and I have to market it. And I have to I have to sell myself right?

It's really tricky. It's a really tricky situation, I think for a lot of people. Because I think a lot of us feel weird about selling, we feel a little bit strange. So the first thing that is really important to understand, because I I see this a lot with business owners, whether they're new, or you know they've been in it for years, is that people often conflate the ideas of copy and content writing. So they think copywriting and content writing are the same thing. Or they can they're phrases that can be used interchangeably. And that is not the case.

So content is stuff that you come up with, whether it's a podcast like this, or a blog, or a blog, or social media posts that are created to educate and inform and entertain and advise and inspire the reader or the listener or the viewer. And so content is really about finding your own voice as a business owner and your own brand voice and exploring that and getting comfortable writing the things that you that, you know, a lot of that right like that is what content is all, you know, hosting interviews or whatever it is whatever your content creation looks like. copywriting is sales.

Copywriting is sales writing. So, copywriting is writing not so much in your voice, but in the voice of your ideal customer. So it requires a lot of research when you write copy. And when you start to understand that copy is about empathizing with your ideal clients, and persuading them, you understand where they're at.

And you can help them and you see their struggles and their pains and their dreams and their desires, and that you are the person who can help them solve those problems. That is when your copy starts to become really powerful. And that is when it starts to convert people. So I am a conversion copywriter, I focus on the conversion, that is my skill. And that is my job. And really, that is about creating a human connection in the copy. And that is about doing as much research as you possibly can about who your ideal client is and what they need.

So I don't think it matters where you are in any phase of your business, you should be researching your ideal clients all the time, it's never a finished process, you're never done. And the more you can research, the more that will inform your copy. And the copywriting process will become easier. And it won't feel like a sales project, it'll feel like you're just engaging with this person that you want to help. So that's been my experience in my business.

Becca 7:04

I absolutely love this because I feel like there is there's so much overwhelm when it comes to all of the different whether it's content or copy all of the different types of things we have to produce. And then add on top of it. If you are not a professional copywriter, or you don't feel like you were a strong writer. That's something I had to overcome.

As an adult, I struggled through school with writing. And I, when I started my business, there was kind of this sense of panic of like, oh my gosh, I went back to my dad lovingly marking up all of my school papers with reading. He was very nice about it. He was but then I but what I also okay, this was not the story, I was going to start to tell this road that we're going down this road.

The thing that I realized and then I'll try to circle back if my brain allows me to, is that the type of writing if you have a similar thought the type of writing that we learned in school of like, introductory paragraph, Body, body, body, conclusion, like that's not the type of writing that works in the real world. That's the type of writing that gets you A's on papers. Yeah, but not all works in the real world.

So as soon as I learned that, everything was golden. So the thing that I really appreciated about what you just said was that it is about research. It's not about knowing, necessarily the ins and outs and the technicalities of copywriting that converts because that feels like who, but anybody can sit down with their target audience a person and their target audience and research and understand and see what kind of language they use and what resonates with them. And that makes this process so much more approachable to every single person that's listening.

Ashleigh Rennie 9:00

Absolutely, absolutely. And the research. So when I work with clients, the research phase is actually the bulk of the work that I do, because if I've done the research properly, then the copy will will writes itself. The research is also the most difficult thing to do. Because it's it's difficult to find the answers that you're looking for when it comes to your ideal client.

I know when I started my business, Everyone kept saying to me, so I would buy an online course. And then the first module of the online course would always be, you know, defining your ideal client. And I would always be like, Oh, God, the worst. I hate this. You know, I would get so frustrated because I could never, I first of all, I think my business was still growing and I didn't yet know who my ideal client was.

So I had to figure out how to reach that point. And even now, you know, my ideal client can look like a lot of different things. It's not just one thing. And the point is that when you, when you are doing this research, there are so many brilliant ways that you can do this research other than just jumping into Facebook groups and asking marketing research questions, because let's face it, everyone is doing that all the time.

And a lot of people just don't reply that you don't get the responses that you're looking for. So yes, the research is absolutely key. And what will start to come out of the research, if it's done properly, is this really key pattern in the responses that you're getting?

And the pattern will be around, like I said, the pain points, the struggles, the dreams, the desires, things people have already tried that didn't work, or even, you know, a pattern in the objections that are coming up to working with you, you know, you're too expensive, or, or not, you're too expensive, but hiring someone is too expensive. I'm worried I won't vibe with the person that I hire, or, for me, it's always I'm worried that I hire a copywriter who doesn't get my voice, you know, so in the copy, then you can start to overcome the objections already.

So that it's almost like you're in the prospect’s head. It's almost like as they're reading, you're addressing all the things that are going to come up and they sort of go, I mean, unconsciously, but sometimes very unconsciously, they go, Geez, how did this person know this?

Like, how did they know I was gonna say this or think this. And that just creates, I believe, a lot of trust, because they feel seen and heard. And we want to work with people that we trust. You know, it's as simple as that. So, yes, as much as the research is difficult, that is really like, absolutely key to copywriting, for sure.

Becca 12:03

So what are your favorite ways to do this research? Because I have heard a variety of things from just ask questions on your Instagram Stories, which, let's be honest, like, Instagram stories are not my I use them randomly, but not for target market research. Put it that way.

And then I've, you know, I've seen in a bunch of groups, people doing surveys, and I'm seeing people asking for calls, which sometimes works out, but typically only if they offer something in return. Yes. So how is what's the best way for somebody to get the information that they're looking for.

Ashleigh Rennie 12:43

So if you were trying to research your ideal clients, the first thing that I would do is I would contact people that you've worked with in the past, or are currently working with, and ask them if you can have 20 minutes of their time to ask them some questions. Because you already have an established relationship with them. You already know them. You know, there's already a synergy between you. And most people are gonna say yes, they're gonna say, Yep, let's jump on a call that will be amazing.

The questions you need to ask are quite specific, though. So you know, and this is why Instagram stories don't work. And very often those surveys that you see don't work, because people aren't asking the right questions. And there's also not enough time and space for people to answer the questions.

So the kinds of questions you want to be asking are things like, before you hired me, what were you struggling with in your life, not your business in your life, because you'll find that anyone's struggling with something in their business will have repercussions in their lives, so they won't be sleeping properly, or they won't be spending quality time with their family or their friends or their pets. Or I don't know, their diet goes for a loop or whatever it is.

So the really important question to ask is what was happening in their life that pushed them to hire you in the first place? And once they hired you? What, what could they then do? Like, what were the amazing things that started to happen for them? Where were they freed up? What got better? And those kinds of questions will allow for a lot of detail to come out in the conversation. And in copy detail is everything.

So just as an aside when I talk about detail, you don't ever really want to say and copy. Are you feeling overwhelmed because you you know you don't have enough time for your family and so on. You need a sorry, this is terrible. Are you okay? Overwhelmed? Because you can't manage your projects, let's say, let's say, are you feeling overwhelmed, because you're not able to manage your projects? That's fine.

But imagine if that sentence when something like, Are you up at three o'clock in the morning, worrying about your bank accounts, and wishing that everything would fall into place, because you're not able to handle your project. So it's much more detailed, it's much more specific, and it allows the reader to go Yeah, I wake up at three in the morning thinking exactly that thing.

And so you've spoken to your ideal client, right in a way that they really, like, viscerally understand. And so speaking to current and past clients is really powerful. The second thing that you can do is you can run surveys, but the way you run the survey has to be done, quite cleverly. So the one thing that you can do is you can run a survey on your website.

So if someone lands on your website, they get a pop-up box, and you say to them, Hey, I would totally love for you to fill in this two minutes survey about how you found yourself on this website. And then you would ask them the same questions in the survey that I just mentioned. There are other questions, but those are sort of the main ones.

You could also run serve, you could run Thank you surveys. So if someone signs up to your email list, as soon as they sign up to your email list, they get a thank you survey saying, hey, it's so cool that you're with me, I'm totally jazzed to have you, you know, on my list, I would love to know how you found me. And I would love you to answer some questions. Most people won't, but you will find that people will do it. And that's really, really helpful.

Another way you can do research is good old Google good old Google's gonna come up with a whole bunch of stuff. So if you are an interior designer, and you want to figure out what people struggle, when it comes to interior design, you would literally say to Google, what are the big challenges people face with interior design, and Google will spit out a tonne of articles like that have been written about that. And it requires time and patience. But the more you read those articles, the more you'll see a pattern of the same sort of things coming up. And that's very valuable information. And that will address a lot of the pain points.

And then I think another way you can do this research is by just escaped me it was Oh competitors. So go on to your competitors websites, sign up to the email lists, check out their sales pages. And again, see what are the common pain points that are coming up the common objections, the common dream states, all of that stuff is going to give you a huge amount of information into your ideal clients.

Becca 18:06

So after you have done all this research, and you have you've picked the threads that have woven throughout the various responses and the information that you've gathered. Yeah, I feel like that there. I don't want to get into the technicalities of copywriting because I feel like there's a very obvious pattern to it, right? Like, if and I'm sure there's more nuance than I see. But if you go to a few different websites, you start to see patterns of how people lay out content on a sales page.

What I'm really curious about is the ability to take something that as its core is an I'm doing air quotes. Y'all can't see me. salesy, right like at its core. Yeah, conversion. copywriting is salesy, how do you take that and add personality and make it your own and make people feel as if it's a conversation and not like buy this thing, buy this thing, buy this thing.

Ashleigh Rennie 19:06

So the best way to do that is when you have done this research, what you're going to do is you're going to capture the answers in exactly the words that people have used. So people have a specific way of talking and they talk about their problems in a very specific way. They talk about the things that they want in a very specific way.

And not all of the answers will yield this but you will find that someone will say something and it is literally it is copy in itself. It is gold. You'll find a lot of this in testimonials. So if you have you know testimonials that people have written for you, you can you'll find that you can lift a lot of that stuff and use that as your copy. And what that does is it's it sells your product or your service, but without using say LC language because it's written in the voice of your clients and not in your voice.

And so that's why voice of clients in copywriting is so important because there is a risk that when you write in your own voice you will become salesy. But when you are writing in the voice of your ideal clients using their exact words, you're really getting into the granular pain and struggle that they are experiencing.

So for example, I ran, I ran a copywriting mask masterclass a couple of months ago, and I put together the survey and I, you know, in order to sign up for the master class, people have to answer the survey. So it's great market research for me. And these are exactly the people, they obviously need help with copy. They've signed up to the master class. And then I asked them a bunch of questions. And I think one of the questions was, what is your, what is your biggest struggle when it comes to copy? Or what are you struggling with when it comes to copy, and someone wrote blank page syndrome.

And I was just like, that is copy gold, like I use that I've used that in my emails, I would never have thought to come up with that phrase, even though I have as a writer faced blank page syndrome. You know, I face it all the time.

But to see it written by someone who was a potential client of mine, who was struggling with copywriting who needed the help, I was like, that is so powerful, because I feel that when I read those words, and I'm sure a lot of people feel what that feels like, when they hear the phrase, blank page syndrome, right?

They, they know what that's like, they're sitting in front of their laptop, and there's nothing or, you know, so they go and make a cup of coffee, or they go play with the dog, and they come back and there's nothing. So that was really interesting for me. And so now instead of saying, you know, so instead of saying, Are you struggling with your copywriting, I would say blank page syndrome, question mark. And that's a whole other way of selling the service that I provide rights. So the voice of customers is huge. And don't ever underestimate us use it as much as you possibly can.

Becca 22:20

So I want to switch gears a little bit. And instead of the How to behind copyrighting, because you've given us like so much gold already. But I want to know a bit more about your thought process behind your business, and particularly how you define success and like how you've set up your business to, to have helped you to feel successful.

Ashleigh Rennie 22:49

I started my business at the beginning of the pandemic, which is always a fantastic time started with the beginning of a pandemic. But I had moved to London, eight months before the pandemic started, I'd moved over with my husband from South Africa. And I had a job. And because of the pandemic, I lost the job.

So I immediately found another job, I actually got a, I actually started training to become a care worker. And I worked as a care worker in London for nine months as a private care worker. But at the same time, I started my copywriting business. So I mean, I basically started this business out of my car. And I think, I think what success look for me looked like for me initially was to be able to resign from the care job. as fulfilling as that as that was, and you know, I really learned a lot and it was really special. And I met some incredible people. It wasn't, it's not my calling, right.

And so I knew that the first step in success would be for the business to grow to a point where I didn't need any other income. So that was really like the first because I think there are phases of success and it always changes, right, and it's always growing and shifting.

So that was the first phase and that was amazing, because I managed to do that within nine months. And that was really, really amazing and exciting and fantastic. But I am super ambitious. And so I just wanted to keep building and building. So let me say that at that time. When the business was doing well and it was making profits. I was working mental hours like I was working absolutely insane hours. I was you know, I think I was working. I think I was starting work at six in the morning and ending at like 11 at night and I realized very quickly knew that I had to change my fee structure because what at the work that I was doing for the money that I was earning just wasn't making any sense to me.

So I listened to lots of podcasts, and I spoke to lots of people, and I read tonnes of blogs. And I took a few courses. And I started to realize something really important. And that is that as a woman, it's I don't know, if men experienced this, I'm sure men, some men experienced this. So I'm not, I'm not saying this to be exclusionary in any way. But I just know that as a woman, talking about money, and asking for money was very hard for me in the beginning, I grew up incredibly poor, like, poorer than poor. And so I always have had this very fractious relationship with money.

But I started to realize that building wealth in the business would build wealth in my life. And that's when women build wealth, we become autonomous, we become able to make life decisions, we become able to leave abusive relationships, we become able to say no, and put down boundaries and, you know, work a little bit less and have more quality time with the people that we love.

So I think success for me now really is about being able to say to my clients are my potential clients, this is what I do. This is my process, this is my rates, I am negotiable to a point. But you know, beyond that, I'm not sure person like, you know, this is what I charge, and being able to charge the amount of money that will keep me in a very comfortable lifestyle, but also so that I don't have to be doing 100 different projects at the same time, so that I can really focus on one or two clients, and give them the best of my brain and make sure that their copy is just absolutely outstanding.

Instead of taking on like 15 clients for way less money, and then like scrambling to get all of their work done, because then no one is winning. Right? Right. So I think for me, it's about having fewer clients who pay me more so that I can give them really, really detailed invested work, and being able to not work weekends and still go and watch lots of Theatre in London, which is you know, you know, incredibly expensive, and being able to go out for dinner.

So it's not about the six or seven figures or whatever. Everyone is sort of touting like the latest fad, it's about earning enough money to pay my bills and to do the things I enjoy doing and not feelings, like totally stressed out of my mind, and helping other women. I'm really passionate about empowering other women. So I think another branch of success for me is about helping other women find their voices in their business and helping them build wealth.

Because copy really great copy is what builds wealth in business. You know, it's what sells your services. So yeah, I think that is what, what success looks like for me.

Becca 28:29

There are so many amazing things that you said, like I had goosebumps when you were talking about the ability of women to build wealth and what that does for us in our lives. Because a similar thought has crossed my mind. And, you know, yeah, just the ability to make choices and call the shots in your own life is, is the ultimate goal that I want for every woman. Absolutely.

Ashleigh Rennie 28:57

So it's just you know, I think about my mother when I talk about this because my mom, my mom was a child of the 50s and had us me and my sisters in the 80s and was married to my father who was an alcoholic, and I could not leave like just could not leave this man who was not physically abusive, but certainly emotionally abusive and mentally abusive and very absent. And the home our home was very dark, right?

It just had this pervasive dark, depressing feeling. And she could not leave because she had no wealth she she was a stay-at-home mom. And that's fine. I have huge respect for stay-at-home moms. It's that's just not my path. And so I think that women who are interested in working and running businesses need to find their voices when it comes to building their wealth. It's It's huge.

Becca 30:01

Absolutely. And the other thing that I think was so important that you touched on is that there are so many things. So I'm trying to pick the one that I like the most. But you're but the fact that you recognize that your version of success can change because I feel like there is such a prevalence of this idea that we can't change our mind. And not necessarily that you changed your mind and this example, but you know, your thought process evolved as your business and your circumstance evolved.

And so I feel like, it's so important to recognize because so many people start out with, like, the goal of six figures. And it's like, is that what's most important, right now? Why do you want that? And what is the thing that actually motivates you? And for me, I started my business as a side hustle. And but for you, kind of, I guess, kind of doing the same since you had your career working.

Being able to step away from that job is something tangible, right. It's something that you can see and something that has far more immediate impact than a random monetary value.

Ashleigh Rennie 31:16

Absolutely. Absolutely. And it was, you know, there was a day, there was a date that I wanted to resign from that job. So the date was the 31st of December 2020. Yeah. 2020. And that, then that happened. So I was like, this is the day, this is when it's going to happen. And then it did. And I was like, this is incredible, you know.

And, you know, I have smaller versions of success, that I think success can be smaller and bigger, you know, jump getting on to podcasts, like this is a is a version of success for me, because I, again, it's about speaking with other women and sharing and creating and learning and, and that that is a level of success for me, you know, and I would be lying if I said that monetary success wasn't important.

I totally love money, it has set me free in the most phenomenal ways. But if that's the only thing you're looking for it, it can feel, can just start to get really difficult, because sometimes that takes time, right?

Becca 32:25

Well, and I think there's obviously a reality and that we all need money to pay bills and survive and live in this world. So having monetary goals is not a bad thing. The struggle that I have with primarily or only monetary goals is that they move right if your goal is to hit your first $10,000 In business, well, cool. Once you do that, then you need another goal. So then that 10,000 becomes 100,000, which becomes a million and you set yourself up for this thought process of what is next.

Whereas nonmonetary goals set you up for maybe it's more time, right, and you reach more time in your life with your family. And then it's Wow, look at what I did. I can appreciate this so much as opposed to what's next more time to the point that you don't work like that typically isn't the thought process. Maybe first that maybe for the guy who wrote four-hour workweek, maybe, maybe that's a workweek,

Ashleigh Rennie 33:30

I wish I wish. That's true I don't wish on either. Because you know what to do, like, it's so funny. Today, I, I had work to do, and I did that work. And then I finished the work. And then I was like I say to my husband, I'm so bored. You actually don't wish for a four-hour workweek, I think I think I'd kill my husband first.

I would go really badly. But also I love it. I love being productive. And I love you know, writing a piece of copy or a web page or a sales page and sending it to our clients and working on it and refining it. Like that's kind of the joy. So, for our work, we can't do what I had to do, what are you gonna do with all that time? Well,

Becca 34:16

and honestly, like, when I talk to people about the vision for their life, a lot of times I get I want to travel full time or like I just want to sit on a beach and I get it right well, we're in this world of like hustle culture, sometimes it feels like the only thing that will fix it is the exact opposite of the best thing. So I understand where that's the first inclination, but that I always think when I'm a week into a beach vacation, I'm ready to go.

Ashleigh Rennie 34:44

I'm like getting beside myself. I start getting ants in my pants. Yeah,

Becca 34:49

no, that might not be everyone listening and that's fine. And if your version of success is a four-hour workweek on the beach, more power to you. But it isn't personally mine. That's the beauty of

Ashleigh Rennie 35:00

it, right? Yeah, that's amazing.

Becca 35:03

Okay, time for my favorite question. Yes, yeah. So you can tell me whether you want to go in the space of business or copywriting specifically, but what bothers you? What would you like to see changed or fixed or addressed in this space?

Ashleigh Rennie 35:22

So I think the one thing that jumps into my head is that I am the biggest feminist you'll ever meet in the whole world. I am. I'm much calmer than I used to. I was in my 20s, I was like her, I was like a raging raging feminist. Now, I'm less raging, you know, I'm calmer, which is good.

I think I think for me, it is about this idea of diversity, equity, and inclusion and seeing more women taking up space in the world really not just in business in the world, but in business as well. I mean, the gender pay gap bothers me a lot.

And as a woman, myself, having sat in a variety of meetings, you know, being interrupted, or, you know, people not making eye contact with me or not interested in my opinion, I, I really feel like it's 2022. And let's just get with the program, and let's start giving women more of a voice. So I think, I think any situation where someone is not being treated with dignity and respect, and equity and inclusion is problematic.

So whether it's minority groups or LGBTQI plus people or women, you know, I think we all need to be kinder, and we all need to be listening to each other more. I think that's the main thing that bothers me.

In the world, what bothers me? Are people on trains play the music really loudly. I did not know where that was going. That irritates the shit out of me because I feel like that is a public space. And we should all be putting in our earphones and having some respect. But unless, no, that doesn't happen, not to me anyway. You know, I have to say,

Becca 37:32

I cannot empathize with you on that one as someone who lives in a city with not that much public transportation and takes her own car everywhere.

Ashleigh Rennie 37:43

Generally, with sound, I found people really noisy like just neighbors. People driving past in the cars with their radios booming. And just like guys, what is going on here? That bothers me.

Becca 37:58

Maybe, maybe your version of success should be moving out to the country?

Ashleigh Rennie 38:03

Yeah. I don't know though. I love the city. I just hate that. It's so loud.

Becca 38:12

Oh, goodness, gracious. Okay. No, I would love for you to tell everyone I know that we were talking before. Okay. Everyone who's listening knows that my advice is talking and before I press record, and not recording important parts of conversations, but Ashleigh has this incredible opportunity for you guys to book a 15-minute call with her and ask her anything you want related to copyright? If not, don't ask her about her personal life.

Ashleigh Rennie 38:43

Oh, you can? About connection? Yeah, I have 15 minutes, like, to punch up your copy sessions. And they are great because I think a lot of people have, like, if they're busy with a sales page, and they have a pressing question or two pressing questions. They just want those questions answered, you know, so it's great for me because I get to see what people are struggling with.

So it's great market research for me. But it's also great if you are struggling with a copy issue, and you just want to pick someone's brain or get advice or whatever. So it's 15 minutes. It's super quick. It's in and out. And it's really full of value. And I love meeting new people. So yeah, jump on

Becca 39:34

that. And I will definitely include the link in the show notes. And then do you want to tell them where they can find you online? Yes. So

Ashleigh Rennie 39:41

I'm on LinkedIn. I am on LinkedIn all the time. It's become my platform of choice. I completely love it. So I'm Ashleigh Rennie on LinkedIn. And then my website is thestoryteam.org So you can find the website there you'll see tonnes of amazing pictures of my dog.

Becca 40:01

perfect. Awesome, Ashleigh. Well, thank you so much for coming on probably bothered and sharing your expertise and your knowledge with us. I appreciate it.

Ashleigh Rennie 40:09

Thank you so much for having me. This has been great.

Becca 40:13

So I know that we started out in that how-to copywriting and Ashleigh gave us so many tips that I know I'm gonna personally use for my own business. But I love that we also had the chance to really hear about how she has set up her business through its various stages to lead to her version of success.

So if you take away one thing from this episode, I really hope that you take away the idea that you can choose how you want your business to look how you want it to feel, and what you want the results to be. And also, all of those things can change depending on what you need most as a person and in your life.

It was such a great conversation with Ashleigh today. And please go ahead and book that 15 minute call with her. I mean, she offered such a great resource and I can't wait to hear how many of you all go book that call and learn so much from just 15 minutes with Ashleigh.

Alright, thank you so much for listening to this episode.

As always, if you resonated with this conversation, if you would like to pass it along to a friend, I would be endlessly grateful. And if you want to subscribe or leave a review as well. That would make my day it would make my week if we're being honest. Until next week, this was Probably Bothered

Want to see what I’m all about?

Simple. It’s redefining what success means to you so that you can create the business (and life) of your dreams. Grab my free resource Success, Redefined below!